New Anheuser-Busch Campaign Showcases U.S. Rice

    Rice farmer Eric Vaught (wearing ballcap) enjoys his favorite beverage at a recent event at the Anheuser-Busch rice mill in Jonesboro, Arkansas (USA Rice)

    ST. LOUIS, MO – As the summer season kicks off, Anheuser-Busch is launching a new campaign that recognizes all parts of its business – people, branding, partnerships, programming, and more – that work behind the scenes every day to create a future with “more cheers.”

    More than 140 Anheuser-Busch employees, growers, wholesalers, and partners contributed to the making of the “We Make the Beer” ad.

    One of the people featured in the video is rice farmer Eric Vaught, from Hickory Ridge, Arkansas, who represents the many U.S. rice farmers who “grow the rice” that’s a critical ingredient in the company’s brewing process.

    Last seen on screen cooking alongside celebrity TV Chef Sara Moulton in the “Arkansas Eats” segment of Sara’s Weeknight Meals series, Vaught said of his latest performance, “As a fourth-generation family farmer, it makes me proud to know the rice I grow goes into a quality product so I was excited to be involved in the new Anheuser-Busch campaign to highlight the many people that bring their beer to life.”

    “USA Rice is proud of our partnership with Anheuser-Busch, the largest end user of rice in the U.S.,” said USA Rice President & CEO Betsy Ward.  “A healthy Anheuser-Busch benefits all American rice farmers as they not only source all their rice from U.S. farms, they are generous, long-time supporters of the Rice Stewardship Partnership, a program that helps fund the industry’s commitment to conservation and sustainability.  Investments like these are what sustain our industry.”

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